This is a good article, so I wanted to share it with you all. 

Now read and…LOVE YOU SKIN!

Why 87% of Americans Ignore SPF & What Estheticians Can Do to Help

Jun 13th, 2024 – Marisa Sobotka

One in five Americans will develop skin cancer before the age of 70.

With summer rolling in, it’s crucial to educate your clients on the importance of applying SPF protection daily. While estheticians know that sunscreen should be an essential product used year round, it’s especially critical during the months where UV exposer will be at its peak.

The National Library of Medicine revealed statistics regarding sun protection and skin cancer that many will find shocking. Their study assessed the general knowledge of United States citizens on sunscreen use, frequency of usage, common behaviors of sunscreen usage, and use of sunscreen based on knowledge of sun protection.¹ The statistics include: 

• One in five Americans will develop skin cancer before the age of 70. 
• 11% of the participants reported not wearing sunscreen at all. 
• 13.5% of the participants wear sunscreen daily. 
• 87% of the participants do not wear sunscreen daily
• 66.5% of the participants believe that sunscreen education should be included in schools. 

It is clear to see that there is an urgent need for sun protection education in the U.S., and skin care professionals hold a responsibility to help their clients understand the long-term effects and possible dangers of not using sunscreen daily. In this article, we spoke with credited professionals in the field, Dr. Kristen M. Jacobs of Ooh La La Spa and Katie Matten, RATIONALE Resident Principal Facialist and Global Head of Education, on how professionals can provide proper SPF support, how to recommend the right sun care products and how clients can protect their skin year round.